About Me
I’m a professional marketer with experience across writing, graphic design, analytics and campaign development.
I love crafting compelling brand stories through strong copywriting, effective and beautiful design, and sleek branding. I have extensive experience creating, designing, and writing marketing materials and assets, including presentations, emails campaigns, social media posts, websites, blogs, and press releases. To learn more about my professional experiences, click here.
Below are samples of my marketing writing, social media posts, and other graphic design projects.
Writing Samples
The following selected blog posts were pieces that I ghostwrote while at Fairbanks Energy Services. During my six-month internship at Fairbanks, I wrote and published a total of 13 blog posts. The majority of these pieces were published under the names of the engineers I collaborated with to generate the initial concept and learn more about specific project details. As ghostwriter, I drafted the bulk of the written material for these pieces, contributed additional research, and structured and revised the posts. After Fairbanks Energy Services was acquired by Mantis Innovation in February 2021, these pieces were republished on Mantis’ site and the Fairbanks site was taken down.
Please let me know if you have any further questions on the writing process of these pieces; I’m also happy to connect you with my manager at Fairbanks to corroborate this process.
Grocery industry offers energy-efficiency model (Byline, Hartford Business Journal)
Sustainability, Carbon and Legislation [NYC Climate Mobilization Act] (Blog)
Evolution of Connecticut Utility Incentives (Blog)
Managing a Grocery Energy Project: How to Move from Plans to Solutions (Blog)
Piecemeal or Comprehensive Project: Which is Better for My Facility? (Blog)
Social Media
When developing a social media campaign for this project, I had the idea to take this still graphic and transform it into a fun animation. I created multiple versions with different lights glowing (the original image didn’t feature any lights lit up) and strung them together into a gif. I also wrote the caption, and upon approval we were able to post this using the recent collab function on both the Notables and Shaquille O’Neal instagram accounts.
This timelapse video was created for promotional material across Linkedin, Twitter, Instagram, and Facebook. I visited the project site during the installation and filmed the entirety of the installation project, then I compiled and edited together the footage to create a one-minute video for social. Following the social strategy of the firm, I drafted unique copy for each platform to appeal to the differing audiences.