Experience & Skills
The Forest Road Company
A non-traditional investment firm and asset manager focused on media, renewable energy, life sciences and digital assets.
Marketing Manager, Jan 2023 - Present
Led the modernization and improvement of company branding to better reflect the firm’s evolving identity as an investment firm, including determining new brand design, building out versatile deck templates and aligning branding of different business lines to create a cohesive brand experience
Spearheaded the design, development and copywriting of the Company’s websites using Squarespace and Webflow; regularly reported on site performance using Google Analytics
Optimized site content for search engine ranking, driving 12% quarterly growth in organic search impressions
Marketing Coordinator, Sep 2021 - Jan 2023
Responsible for developing all marketing materials and assets across several unique company brands, including marketing presentations, deal decks, one-pagers, charts & graphs and social posts, all with a focus on readability, content hierarchy and aesthetic
Built and maintained marketing library, including full brand kits and presentation version history
Drafted and revised copy for press releases, website content and other promotional materials, ensuring consistent brand voice and messaging across all channels
Fairbanks Energy Services
A Massachusetts-based energy efficiency engineering firm, acquired by Mantis Innovation in mid-2021.
Content Marketing Intern, Jul 2020 - Dec 2020
Drafted, revised and published content to deliver inbound marketing strategy including blogs, case studies and pillar pages to illustrate company’s service offerings, provide examples of project successes, mitigate potential client concerns and promote company’s experience and expertise
Generated visual content such as jobsite photos, a time-lapse video and image CTAs for promotional materials and project examples
Drove 68% organic search impressions growth for fairbanksenergy.com through targeted SEO tactics
Revised social media strategy based on increasing impressions; created and scheduled on-brand posts via HubSpot to LinkedIn, Facebook, Twitter and Instagram
Analyzed and reported MoM marketing metrics to demonstrate campaign effectiveness
The TJX Companies
The parent company of several giant off-price retail store chains including TJ Maxx, HomeGoods, and Marshalls.
Loyalty Marketing Intern, Jul 2019 - Dec 2019
Conceived and developed monthly benefit email campaigns for TJX Rewards members through collaborations with creative and web ops teams to contribute to team communication goals and provide regular promotional messaging for rewards members
Collaborated with external agency to develop marketing materials for cardholder credit statements
Managed Loyalty ad-hoc projects on Workfront to aid branding updates
Skills
Graphic Design, Copywriting, HTML/CSS, Search Engine Optimization (SEO), Marketing Analytics, Email Marketing, B2B Marketing, Content Marketing
Platforms
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft Office Suite, Google Workspace, Google Analytics, Google Search Console, HubSpot, Mailchimp, Squarespace, WordPress